Dee Utensils announced on Tuesday that its popular kitchenware brand will undergo a dee utensils relocation, moving from its current Kokkies Mall outlet in Wuse 2, Abuja, to a larger showroom at Cappador’s Place, Plot 134, Adetokunbo Ademola Crescent. The new premises are slated to open on Sunday, November 29, 2026, keeping the retailer within the same commercial district but offering more floor space for product displays and customer service.
The decision was explained by the company’s chief executive officer, Dr Lois Andrew Ihwo, who said an internal assessment highlighted the limitations of the existing retail space. “This move is borne out of the need to offer our customers a more spacious and bigger space, designed to give them the exceptional shopping experience they truly deserve,” Ihwo told reporters. She added that the larger showroom will allow the business to reorganise its operations and better accommodate its expanding customer base.
Dee Utensils, a retailer of kitchenware and household products, has not disclosed the exact size of the new facility, the cost of the move, or whether the expansion will create new jobs. The silence on those details is typical of many Nigerian firms that prefer to keep financial particulars private until the new outlet is fully operational. What is clear is that the relocation reflects a broader shift among retailers in the Federal Capital Territory, who are re‑evaluating the size and location of their physical stores in response to changing consumer habits and the upward pressure of commercial rents.
Staying in Wuse 2 is a strategic choice. The district is home to a dense cluster of retail outlets, office blocks and hospitality venues, making it one of Abuja’s most frequented shopping corridors. By moving only a short distance from Kokkies Mall to Cappador’s Place, Dee Utensils hopes to retain the foot traffic that has built up around its brand over several years while offering a more accessible venue for shoppers coming from nearby markets such as Oti Carpet. The company specifically referenced Oti Carpet as a landmark to help customers locate the new showroom, a nod to the market’s status as a well‑known point of reference for residents of the capital.
The November 29 opening will mark the end of the brand’s tenure at Kokkies Mall, a location it has occupied for several years. Ihwo acknowledged the support of loyal customers, attributing the expansion partly to sustained patronage. “Our customers have stood by us, and that support gives us the confidence to take this step,” she said. She also promised that Dee Utensils will continue reviewing its operations to meet customer expectations and enhance service delivery, signalling an ongoing commitment to quality rather than a one‑off upgrade.
Industry observers note that the move comes at a time when many retailers are balancing the benefits of larger physical spaces against the rising costs of maintaining commercial premises. A bigger showroom can showcase a broader range of items, host live cooking demonstrations and provide a more comfortable environment for shoppers who may spend longer periods browsing. Those advantages often translate into higher sales per square metre, especially for product categories that benefit from tactile interaction, such as cookware and kitchen gadgets.
However, larger premises also bring higher overheads. Rent in prime Wuse 2 locations has climbed steadily over the past few years, and utilities and staffing costs rise in tandem with floor area. For Dee Utensils, the decision to remain within the same district suggests confidence that its existing customer base will follow the brand to the new address and that the incremental revenue generated by the expanded space will offset the added expenses.
The relocation also show the importance of strategic positioning within Abuja’s commercial hubs. Cappador’s Place sits near a handful of high‑visibility points of interest, including upscale restaurants, boutique stores and the aforementioned Oti Carpet market. Proximity to these venues can generate spill‑over traffic, especially when shoppers are on multi‑stop trips. By anchoring itself in this micro‑economy, Dee Utensils may capture shoppers who otherwise would not venture to a more isolated location.
While the company has not announced any promotional events tied to the opening, the clear timeline gives customers a concrete date to plan visits. The announcement was disseminated through a press release posted on a leading Nigerian news portal and subsequently echoed by other media houses, ensuring the information reaches a wide audience. No further statements have been released regarding the impact of the move on existing staff at the Kokkies Mall site, leaving the question of staff redeployment unanswered.
Looking ahead, Dee Utensils plans to monitor the performance of the new showroom and may adjust its retail strategy based on customer feedback. The CEO indicated that the firm will keep reviewing its operations, suggesting that future changes, whether further expansions, a re‑configuration of product lines, or the introduction of new services, could be on the horizon. For now, the focus remains on a smooth transition and delivering the promised “exceptional shopping experience” to its patrons.
The official opening on November 29 will be the first public test of how the larger space meets the expectations set by the company’s leadership. As shoppers prepare to visit the new location, Dee Utensils will gauge whether the relocation translates into increased sales and stronger brand loyalty in a competitive market. The next step will be a post‑opening assessment, likely to be shared with the public in the weeks that follow, providing insight into the success of the dee utensils relocation.
