The dispute centers on a UK‑based hair seller who says she paid Nollywood actress Destiny Etiko N2 million for a sponsored post that was later removed, and also gave actress Etinosa N700,000 for five videos that vanished shortly after publication. Jennifer, the owner of the Instagram shop jennyshairandwigs, went public on the platform on 28 October 2026, accusing both performers of breaching their influencer agreements and demanding either a full refund or a repost of the deleted content.
Jennifer explained that she transferred the money in December 2025 after confirming with Destiny Etiko, via a voice note, that the actress would not delete any sponsored material. The influencer initially posted the agreed video, but weeks later the clip disappeared from her feed. When Jennifer raised the issue, Destiny allegedly replied that the removal was a mistake but then refused to restore the post, despite acknowledging the original deal. “I paid Destiny N2 million for adverts. There were no customers. Nobody reached out to me,” the vendor said in a recorded statement, adding that she had kept quiet while the video was live, hoping the exposure would generate sales. The sudden deletion, she argued, erased the entire investment.
On the same day she settled with Destiny, Jennifer sent N700,000 to Etinosa, expecting five promotional videos and a boost to her Instagram page. According to the vendor, Etinosa posted the first video but deleted it within a week, and failed to deliver the remaining four. Jennifer said she would address the matter with Etinosa separately after concluding her claim against Destiny Etiko. Both actresses have not responded publicly to the allegations, and the vendor’s Instagram video calling them out has drawn a flurry of comments from net users.
Reactions online range from support for the vendor’s call for accountability to cautionary advice about keeping detailed records of transactions. One commenter urged “keep all the transaction details, emails, voice notes and business agreement. Any time they are in the UK you can get them arrested.” Others warned against forming judgments based solely on the vendor’s account. The episode also revived earlier drama involving Etinosa, who was recently confronted by BBNaija winner Phyna over a separate dispute that had drawn attention to the actress’s name.
The case highlights the growing reliance on influencer marketing by small businesses in Nigeria and the diaspora. Many entrepreneurs turn to popular actors and social media personalities to reach wider audiences, often paying sizable sums for a single post. However, the informal nature of many of these agreements can leave vendors vulnerable when content is removed or when promised deliverables are not met. In the United Kingdom, where the hair vendor is based, the Advertising Standards Authority requires clear disclosure of paid promotions, but enforcement across borders remains limited.
Legal recourse for such disputes is not straightforward. While the vendor could pursue civil action for breach of contract, the cross‑jurisdictional element, an English‑registered business and Nigerian celebrities, complicates matters. The vendor’s demand for a repost reflects a practical attempt to salvage the marketing spend without resorting to lengthy litigation. Should the actresses choose to comply, the original videos could be reinstated, potentially restoring the vendor’s visibility on Instagram.
Industry observers note that the episode may prompt other small traders to tighten their contracts, include penalties for content removal, and seek written confirmation rather than relying on voice notes. Some suggest employing escrow services to hold payment until verification of live posts, a practice gaining traction among digital marketers.
For now, the dispute remains unresolved. Jennifer continues to urge her followers to tag and share her Instagram video, hoping the public pressure will compel Destiny Etiko or Etinosa to either refund the amounts paid or repost the deleted advertisements. The next step appears to be a possible legal claim, though the vendor has not indicated she has filed any formal complaint. As the story unfolds, it show the risks inherent in influencer collaborations and the need for clearer safeguards for both creators and businesses.
